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	<title>The shortest distance from b to b &#124; A Slack and Company Blog &#187; commentary</title>
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		<title>Sweat and perseverance: 6 tips for a successful job hunt</title>
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		<pubDate>Wed, 18 Jan 2012 19:40:04 +0000</pubDate>
		<dc:creator>Janna Retzler</dc:creator>
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		<description><![CDATA[For those of you in the job search trenches, I feel for you! But take heart–all is not lost.  I’m happy to call my recent job search a success story. I’d like to share my experience of getting hired at Slack and Company, along with tips to help your search. My story begins on Slack [...]]]></description>
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		<title>The &#8220;Good Neighbor&#8221; has new clothes</title>
		<link>http://writtenbyallof.us/2011/12/16/the-good-neighbor-has-new-clothes/</link>
		<comments>http://writtenbyallof.us/2011/12/16/the-good-neighbor-has-new-clothes/#comments</comments>
		<pubDate>Fri, 16 Dec 2011 17:26:12 +0000</pubDate>
		<dc:creator>Ron Klingensmith</dc:creator>
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		<description><![CDATA[So when does a logo refresh go wrong? When you attempt to preserve a graphic element, but you extract its frame of reference. I noticed today that State Farm refreshed their logo. On one hand, I applaud their effort for trying to make a logo that was designed long before the the digital age more [...]]]></description>
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		<title>Say hello to lots of page views (and potential customers).</title>
		<link>http://writtenbyallof.us/2011/10/18/say-hello-to-lots-of-page-views-and-potential-customers/</link>
		<comments>http://writtenbyallof.us/2011/10/18/say-hello-to-lots-of-page-views-and-potential-customers/#comments</comments>
		<pubDate>Tue, 18 Oct 2011 17:24:40 +0000</pubDate>
		<dc:creator>Josh Schober</dc:creator>
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		<category><![CDATA[design]]></category>
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		<guid isPermaLink="false">http://writtenbyallof.us/?p=3442</guid>
		<description><![CDATA[&#160; Google came to us with a challenge: create a simple, powerful, memorable way to launch its new Premium analytics solution for enterprises. One that mirrored the simplicity and power of the product itself. We came back with an execution that would not only get people talking about Premium, but about the very vehicle that [...]]]></description>
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		<title>Keys to a Successful Acquisition Email Campaign (Part 1)</title>
		<link>http://writtenbyallof.us/2011/09/22/keys-to-a-successful-acquisition-email-campaign-part-1/</link>
		<comments>http://writtenbyallof.us/2011/09/22/keys-to-a-successful-acquisition-email-campaign-part-1/#comments</comments>
		<pubDate>Thu, 22 Sep 2011 17:24:46 +0000</pubDate>
		<dc:creator>Rich Dettmer</dc:creator>
				<category><![CDATA[commentary]]></category>
		<category><![CDATA[email]]></category>

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		<description><![CDATA[As an integrated marketing communications (IMC) agency, we are often required to include email marketing as a default &#8220;glue&#8221; channel that holds all of the major campaign elements together or to &#8220;connect the dots&#8221; between audience needs and content offers. Because of this, the day-to-day operations of email campaigns can get to be pretty routine [...]]]></description>
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		<title>Google&#8217;s SEO Crackdown Is Nothing to Fear</title>
		<link>http://writtenbyallof.us/2011/02/28/googles-seo-crack-down-is-nothing-to-fear/</link>
		<comments>http://writtenbyallof.us/2011/02/28/googles-seo-crack-down-is-nothing-to-fear/#comments</comments>
		<pubDate>Mon, 28 Feb 2011 14:00:32 +0000</pubDate>
		<dc:creator>Rich Dettmer</dc:creator>
				<category><![CDATA[commentary]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://writtenbyallof.us/?p=3362</guid>
		<description><![CDATA[Google recently launched a new version of its search algorithm that lowers the relevance of sites that are stuffed with keywords, but are of very low value to searchers. The sites that Google is targeting are often referred to in the search industry as &#8220;content farms.&#8221; These are sites that are set up for the [...]]]></description>
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