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	<title>The shortest distance from b to b &#124; A Slack and Company Blog &#187; Rich Dettmer</title>
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		<title>Keys to a Successful Acquisition Email Campaign (Part 1)</title>
		<link>http://writtenbyallof.us/2011/09/22/keys-to-a-successful-acquisition-email-campaign-part-1/</link>
		<comments>http://writtenbyallof.us/2011/09/22/keys-to-a-successful-acquisition-email-campaign-part-1/#comments</comments>
		<pubDate>Thu, 22 Sep 2011 17:24:46 +0000</pubDate>
		<dc:creator>Rich Dettmer</dc:creator>
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		<description><![CDATA[As an integrated marketing communications (IMC) agency, we are often required to include email marketing as a default &#8220;glue&#8221; channel that holds all of the major campaign elements together or to &#8220;connect the dots&#8221; between audience needs and content offers. Because of this, the day-to-day operations of email campaigns can get to be pretty routine [...]]]></description>
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		<title>Google&#8217;s SEO Crackdown Is Nothing to Fear</title>
		<link>http://writtenbyallof.us/2011/02/28/googles-seo-crack-down-is-nothing-to-fear/</link>
		<comments>http://writtenbyallof.us/2011/02/28/googles-seo-crack-down-is-nothing-to-fear/#comments</comments>
		<pubDate>Mon, 28 Feb 2011 14:00:32 +0000</pubDate>
		<dc:creator>Rich Dettmer</dc:creator>
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		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Google]]></category>
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		<description><![CDATA[Google recently launched a new version of its search algorithm that lowers the relevance of sites that are stuffed with keywords, but are of very low value to searchers. The sites that Google is targeting are often referred to in the search industry as &#8220;content farms.&#8221; These are sites that are set up for the [...]]]></description>
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		<title>B-to-B Digital Marketing Trends for 2011</title>
		<link>http://writtenbyallof.us/2011/01/14/b-to-b-digital-marketing-trends-for-2011/</link>
		<comments>http://writtenbyallof.us/2011/01/14/b-to-b-digital-marketing-trends-for-2011/#comments</comments>
		<pubDate>Sat, 15 Jan 2011 00:46:29 +0000</pubDate>
		<dc:creator>Rich Dettmer</dc:creator>
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		<category><![CDATA[mobile]]></category>
		<category><![CDATA[search marketing]]></category>
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		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[digital marketing trends]]></category>

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		<description><![CDATA[Every year at this time I get asked by many of my clients and colleagues to share my thoughts on what digital trends will be important for marketing—particularly b-to-b marketing—in the coming year. Based on the responses I have already been handing out piecemeal, it struck me that I probably have enough content for a [...]]]></description>
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		<title>Seven CRM features you need for marketing</title>
		<link>http://writtenbyallof.us/2009/10/23/seven-crm-features-you-need-for-marketing/</link>
		<comments>http://writtenbyallof.us/2009/10/23/seven-crm-features-you-need-for-marketing/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 15:04:10 +0000</pubDate>
		<dc:creator>Rich Dettmer</dc:creator>
				<category><![CDATA[commentary]]></category>

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		<description><![CDATA[As a matter of course, we at Slack Barshinger have had many experiences in working with our client’s CRM systems. Our experience in this area ranges from simple data inserts and updates from lead generation programs we are running all the way to investigating, recommending, and implementing CRM systems. In a couple of instances, we [...]]]></description>
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		<title>Life lessons from an ad man</title>
		<link>http://writtenbyallof.us/2009/10/20/life-lessons-from-an-ad-man/</link>
		<comments>http://writtenbyallof.us/2009/10/20/life-lessons-from-an-ad-man/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 17:09:56 +0000</pubDate>
		<dc:creator>Rich Dettmer</dc:creator>
				<category><![CDATA[commentary]]></category>

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		<description><![CDATA[Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value &#8212; and his conclusion has interesting consequences for how we look at life. Based on this, I&#8217;m quite sure there is money to be made with &#8220;left-handed&#8221; staplers.]]></description>
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