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	<title>The shortest distance from b to b &#124; A Slack and Company Blog &#187; Gary Slack</title>
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		<title>Don Schultz, one giant of an integrated man</title>
		<link>http://writtenbyallof.us/2010/04/20/don-schultz-a-giant-of-an-integrated-man/</link>
		<comments>http://writtenbyallof.us/2010/04/20/don-schultz-a-giant-of-an-integrated-man/#comments</comments>
		<pubDate>Wed, 21 Apr 2010 00:36:08 +0000</pubDate>
		<dc:creator>Gary Slack</dc:creator>
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		<category><![CDATA[BlueSilver]]></category>
		<category><![CDATA[Bob Lauterborn]]></category>
		<category><![CDATA[BusinessMarketing Association]]></category>
		<category><![CDATA[David Protess]]></category>
		<category><![CDATA[Debra Zahay]]></category>
		<category><![CDATA[Distinguished Faculty Achievement Award]]></category>
		<category><![CDATA[Don Schultz]]></category>
		<category><![CDATA[Gary Slack]]></category>
		<category><![CDATA[George Gallup]]></category>
		<category><![CDATA[George Rafeedie]]></category>
		<category><![CDATA[Heidi Schultz]]></category>
		<category><![CDATA[imc]]></category>
		<category><![CDATA[integrated marketing communications]]></category>
		<category><![CDATA[Jim Carey]]></category>
		<category><![CDATA[John Lavine]]></category>
		<category><![CDATA[Kelley Fead]]></category>
		<category><![CDATA[Martin Block]]></category>
		<category><![CDATA[Medill School]]></category>
		<category><![CDATA[Northwestern University]]></category>
		<category><![CDATA[Ron Jacobs]]></category>
		<category><![CDATA[Roy Wollen]]></category>
		<category><![CDATA[Slack Barshinger]]></category>
		<category><![CDATA[Stan Tannenbaum]]></category>
		<category><![CDATA[Tom Collinger]]></category>
		<category><![CDATA[Walter Dill Scott]]></category>

		<guid isPermaLink="false">http://writtenbyallof.us/?p=3179</guid>
		<description><![CDATA[I founded Slack Barshinger as an integrated marketing communications agency around the time of the publication of the seminal book on IMC,  Integrated Marketing Communications, by Professors Don Schultz, Bob Lauterborn and the late Stan Tannenbaum. To say I was influenced by these men and their book would be a huge understatement. Their fresh and [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>R.I.P., Supercomm and Telephony</title>
		<link>http://writtenbyallof.us/2010/02/09/how-traditional-media-are-falling/</link>
		<comments>http://writtenbyallof.us/2010/02/09/how-traditional-media-are-falling/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 19:15:33 +0000</pubDate>
		<dc:creator>Gary Slack</dc:creator>
				<category><![CDATA[commentary]]></category>
		<category><![CDATA[American Business Media]]></category>
		<category><![CDATA[Carol Wilson]]></category>
		<category><![CDATA[Connected Planet]]></category>
		<category><![CDATA[Light Reading]]></category>
		<category><![CDATA[Pentoin]]></category>
		<category><![CDATA[Penton]]></category>
		<category><![CDATA[Penton Media]]></category>
		<category><![CDATA[Supercomm]]></category>
		<category><![CDATA[Telecommunications Industry Association]]></category>
		<category><![CDATA[Telephony]]></category>
		<category><![CDATA[TIA]]></category>
		<category><![CDATA[trade magazines]]></category>
		<category><![CDATA[trade shows]]></category>
		<category><![CDATA[United States Telecom Association]]></category>
		<category><![CDATA[USTA]]></category>

		<guid isPermaLink="false">http://writtenbyallof.us/?p=3128</guid>
		<description><![CDATA[Two telecommunications industry fixtures—and icons of the offline b-to-b media, marketing and sales world—are going, going, gone. In a single watershed week, both the industry’s once-leading trade show, Supercomm, and its once-leading trade magazine, Telephony (recently renamed Connected Planet), announced plans to cease operations (although Connected  Planet will continue electronically). Canceled due to &#8220;lack of interest,&#8221; [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>The Economic Club of Chicago hosts a d-d-dynamite 3-D evening!</title>
		<link>http://writtenbyallof.us/2009/12/19/the-economic-club-of-chicago-hosts-a-d-d-dynamite-3-d-evening/</link>
		<comments>http://writtenbyallof.us/2009/12/19/the-economic-club-of-chicago-hosts-a-d-d-dynamite-3-d-evening/#comments</comments>
		<pubDate>Sat, 19 Dec 2009 20:08:27 +0000</pubDate>
		<dc:creator>Gary Slack</dc:creator>
				<category><![CDATA[commentary]]></category>
		<category><![CDATA[3-D]]></category>
		<category><![CDATA[Ariel Investments]]></category>
		<category><![CDATA[Brian Lubluban]]></category>
		<category><![CDATA[Chad Whitt]]></category>
		<category><![CDATA[Dawn Perry]]></category>
		<category><![CDATA[Disney Studios]]></category>
		<category><![CDATA[Dreamworks]]></category>
		<category><![CDATA[Dreamworks Animation]]></category>
		<category><![CDATA[Economic Club]]></category>
		<category><![CDATA[Economic Club of Chicago]]></category>
		<category><![CDATA[Gary Slack]]></category>
		<category><![CDATA[George Lucas]]></category>
		<category><![CDATA[How to Train Your Dragon]]></category>
		<category><![CDATA[Jeff Woelker]]></category>
		<category><![CDATA[Jeffrey Katzenberg]]></category>
		<category><![CDATA[John Rogers]]></category>
		<category><![CDATA[Josh Schober]]></category>
		<category><![CDATA[Karianne Wardell]]></category>
		<category><![CDATA[Lauren Buchman]]></category>
		<category><![CDATA[Liz Peterman]]></category>
		<category><![CDATA[Maritz Valle]]></category>
		<category><![CDATA[Mellody Hobson]]></category>
		<category><![CDATA[Michael Cole]]></category>
		<category><![CDATA[Michael Eisner]]></category>
		<category><![CDATA[Real 3-D]]></category>
		<category><![CDATA[Shrek]]></category>
		<category><![CDATA[Shrek Forever After]]></category>
		<category><![CDATA[Slack Barshinger]]></category>

		<guid isPermaLink="false">http://writtenbyallof.us/?p=3026</guid>
		<description><![CDATA[In 2007, thanks to Economic Club of Chicago board member and Ariel Investments President Mellody Hobson, the great George Lucas graced the Club&#8217;s annual December dinner, an event that traditionally features a leading entertainment industry figure and the one dinner a year to which members are encouraged to bring their adult children. This past Tuesday, [...]]]></description>
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		<slash:comments>6</slash:comments>
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		<title>Rick Short, b-to-b blogmeister</title>
		<link>http://writtenbyallof.us/2009/12/01/rick-short-b-to-b-blogmeister/</link>
		<comments>http://writtenbyallof.us/2009/12/01/rick-short-b-to-b-blogmeister/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 13:32:50 +0000</pubDate>
		<dc:creator>Gary Slack</dc:creator>
				<category><![CDATA[commentary]]></category>
		<category><![CDATA[b-to-b blogging]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Indium]]></category>
		<category><![CDATA[keyword blogs]]></category>
		<category><![CDATA[Rick Short]]></category>

		<guid isPermaLink="false">http://writtenbyallof.us/?p=2623</guid>
		<description><![CDATA[One of the b-to-b marketing world&#8217;s brightest lights is Rick Short, director of marketing communications for the Indium Corporation, based in Utica, NY. Rick&#8217;s company is named after indium, the 49th element in the Periodic Table, a rare, soft, malleable and easily fusible metal chemically similar to aluminium or gallium but physically more closely resembling zinc, [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Bill Novelli, a great man, a super man!</title>
		<link>http://writtenbyallof.us/2009/11/07/bill-novelli-a-great-man-a-super-man/</link>
		<comments>http://writtenbyallof.us/2009/11/07/bill-novelli-a-great-man-a-super-man/#comments</comments>
		<pubDate>Sat, 07 Nov 2009 22:38:27 +0000</pubDate>
		<dc:creator>Gary Slack</dc:creator>
				<category><![CDATA[commentary]]></category>
		<category><![CDATA[AARP]]></category>
		<category><![CDATA[Alan Murray]]></category>
		<category><![CDATA[Andy Stern]]></category>
		<category><![CDATA[Bill Novelli]]></category>
		<category><![CDATA[Bob Druckenmiller]]></category>
		<category><![CDATA[Campaign for Tobacco Free Kids]]></category>
		<category><![CDATA[CARE]]></category>
		<category><![CDATA[Eric Dezenhall]]></category>
		<category><![CDATA[Gary Slack]]></category>
		<category><![CDATA[Georgetown University]]></category>
		<category><![CDATA[J. Walter Thompson]]></category>
		<category><![CDATA[Jack Porter]]></category>
		<category><![CDATA[KidSave]]></category>
		<category><![CDATA[KidSave International]]></category>
		<category><![CDATA[Lever Brothers]]></category>
		<category><![CDATA[Martina Navratilova]]></category>
		<category><![CDATA[McDonough School]]></category>
		<category><![CDATA[Merrill Rose]]></category>
		<category><![CDATA[Michael Carberry]]></category>
		<category><![CDATA[Michael Cole]]></category>
		<category><![CDATA[Mike Carberry]]></category>
		<category><![CDATA[Needham Harper & Steers]]></category>
		<category><![CDATA[Omnicom]]></category>
		<category><![CDATA[Patti Yu]]></category>
		<category><![CDATA[Porter Novelli]]></category>
		<category><![CDATA[Randi Thompson]]></category>
		<category><![CDATA[Roast Bill Save a Kid]]></category>
		<category><![CDATA[Sam Donaldson]]></category>
		<category><![CDATA[Slack Barshinger]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[Terry Baugh]]></category>
		<category><![CDATA[Tom Nelson]]></category>
		<category><![CDATA[Wells Rich Green]]></category>

		<guid isPermaLink="false">http://writtenbyallof.us/?p=2447</guid>
		<description><![CDATA[We all have people in our lives we consider ourselves extraordinarily fortunate to know. For me, one of these people is Bill Novelli, the newly retired CEO of AARP, former president of the Campaign for Tobacco-Free Kids, former executive vice president of CARE, co-founder of Omnicom-owned global public relations firm Porter Novelli and my boss [...]]]></description>
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		<slash:comments>5</slash:comments>
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