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In this follow up to my last post about the search engine market, I take a look at how Microsoft is positioning Bing to be just as good as-and in some cases better than-the Google search engine.



  1. Gary SlackNo Gravatar on Friday 21, 2014

    Rich, I love these video posts you are doing and am looking forward to the six you are planning to do at Ad:Tech in April.

    As Bing improves and matches and even exceeds Google in some of the ways you describe, when is Google’s market share going to start to drop and Bing’s rise?

    What is holding back more advertisers and agencies from using Bing more?