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This is a great campaign by Banco Financiero in Peru. The punchline is “Whatever happens you’ll earn 8.5%”, but the “whatever” is not what you’d usually think of. Check out the visuals used for the outdoor campaign below [click on each for a larger version]:
![banco-space-attack[1]](http://theinspirationroom.com/daily/print/2009/3/banco_space_attack.jpg "banco-space-attack[1]")
Those are actual images, right?
This is a really bold campaign and very exciting. Using simple color theory and design to pop the actual message from the rest of the ad. The blue sorta pops out of and the use of the bold, 8.5% draws you in. Excellent!
Fantastic. All the proof I need not to keep my money in my mattress.