The next AIGA event is a Small Talk where you visit a studio and hear a presentation from their owners. Small Talk IV is being held at Conifer Research in the South Loop of Chicago on Tuesday, July 21 at 6:00p. From the website:

This year’s fourth Small Talk takes place at a company dedicated to informing it’s clients’ creativity with the scientific insights gained through studying the real lives of customers and users. Conifer has developed innovative methods and proprietary software to capture, analyze and preserve customer behaviors, attitudes and emotions as they are expressed in real life. Their seasoned team of anthropologists, strategists and designers act as consultants, facilitators and coaches.

Interested? I think I am going.