In a recently published study by Forrester, they examined what online tools both adults and youths wanted to see from their favorite brands. The chart below is a compilation of those efforts. As you can see, online adults are extremely interested in online discussion forums and videos with social network profiles coming in at third. We’ve seen this in our experience with thought leadership communities (CR4, LinkedIn, etc.) We’ve also seen that business users are increasing watching videos (YouTube, CNN, Will it Blend) as a way to consume information online. The one data point I would caution against is “Blogs”, as many mainstream news sites are now incorporating blogs as part of their news stream, so the line between traditional media and new media is quickly becoming blurred in terms of where people get their “authoritative” news.