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Make the logo smaller?, originally uploaded by Slack Barshinger.

At the grocery store in the cereal aisle. Apparently the Dora the Explorer has such high brand recognition from her face that her loogtype need not be so large. Wow.



  1. Patrick KingNo Gravatar on Saturday 9, 2009

    Nice post. I happened to catch it as we’ve just released a shirt on TypographyShop called just that, “Make the Logo Smaller.”
    http://typographyshop.com/make-the-logo-smaller-large-womens-t-shirt.html