Slack Barshinger has very deep experience in B2B marketing for the packaging industry. So when I ran across these package designs by Naoto Fukasawa, I had to share them. I’m not sure how practical these are from a packaging standpoint, but I sure think they would my get attention in the shopping isle.
Slack Barshinger has very deep experience in B2B marketing for the packaging industry. So when I ran across these package designs by Naoto Fukasawa, I had to share them. I’m not sure how practical these are from a packaging standpoint, but I sure think they would my get attention in the shopping isle. 









Rich, these are really cool, and I’d be surprised if Tetra Pak isn’t involved somehow, as they all look to be based on the Tetra Brik design. Would be very interesting to get Bengt s take. They remind me of the only redeeming feature of the Arnell redesign of the Tropicana carton—the screw cap that has the same type of real-orange feel as the package you chose to feature in your post. Thanks for sharing.
These designs are awesome. I’m all for putting the nutrition facts on the bottom.