I read a surprising statistic last year talking about the world’s second largest search engine. No, I’m not talking about Yahoo, I’m talking about YouTube.  According to Christa Quarles, an analyst at Thomas Weisel Partners (via TechCrunch):

YouTube continues to be a standout contributor for Google generating 2.73bn searches in the U.S., up 8.5% from 2.52bn last month and up 114% from 1.28bn in November 2007. YouTube currently represents 25.4% of U.S. Google site searches compared with 17.4% in November 2007 and is larger than all of Yahoo based on total U.S. queries in November.

So you say “I already knew that YouTube is popular. I’ve had videos posted there for a while.” Well – did you know that YouTube revamped their analytics platform so that you can obtain much more detail as to how viewers are arriving at your videos, who they are, where they are coming from, and possibly get insights into how to better use your videos, going forward? Below is a quick video explaining some of the features of YouTube Insight:

So how do you measure the ROI of your video marketing?