http://writtenbyallof.us/2009/03/27/speakenzie-search/ Fri, 20 Jan 2012 00:06:30 -0700 hourly 1 http://wordpress.org/?v=3.1.3 http://writtenbyallof.us/2009/03/27/speakenzie-search/comment-page-1/#comment-1420 Gary Slack Sat, 28 Mar 2009 14:10:52 +0000 http://writtenbyallof.us/?p=700#comment-1420 Before the dot.com boom, Rich, you never saw b2b or B2B used. It was business-to-business marketing, business marketing or b-to-b marketing. When the quick-buck VCs, business-school grads and technologists circa 1998 started creating all those online industry e-commerce portals and exchanges that were going to reinvent business commerce, for whatever reason (perhaps just to be different) they started using the b2b and B2B nomenclature. In fact, for a time, whenever I talked about b-to-b marketing, some people would assume we were an e-commerce firm, as though 100 years of business marketing was lost on them. I drank the Kool-Aid, too, and used b2b for a while (and still do occasionally). I even remember writing a note to Ad Age's David Klein weighing in that they'd made a mistake in renaming Business Marketing magazine BtoB instead of B2B, as the latter was coming into greater use, so I told him somewhat authoritatively as I recall. In retrospect, I'm glad David and Crain's went with and stuck with BtoB. Before the dot.com boom, Rich, you never saw b2b or B2B used. It was business-to-business marketing, business marketing or b-to-b marketing. When the quick-buck VCs, business-school grads and technologists circa 1998 started creating all those online industry e-commerce portals and exchanges that were going to reinvent business commerce, for whatever reason (perhaps just to be different) they started using the b2b and B2B nomenclature. In fact, for a time, whenever I talked about b-to-b marketing, some people would assume we were an e-commerce firm, as though 100 years of business marketing was lost on them. I drank the Kool-Aid, too, and used b2b for a while (and still do occasionally). I even remember writing a note to Ad Age’s David Klein weighing in that they’d made a mistake in renaming Business Marketing magazine BtoB instead of B2B, as the latter was coming into greater use, so I told him somewhat authoritatively as I recall. In retrospect, I’m glad David and Crain’s went with and stuck with BtoB.

]]> http://writtenbyallof.us/2009/03/27/speakenzie-search/comment-page-1/#comment-1419 Don Harder Fri, 27 Mar 2009 22:22:53 +0000 http://writtenbyallof.us/?p=700#comment-1419 This is an interesting problem. Way back in my early years, I worked with a librarian whose sole function was to create a catalog of keywords for a series of images we shot. It's amazing what she had to go through to make sure it was all easy to find. So, I totally get this! This is an interesting problem. Way back in my early years, I worked with a librarian whose sole function was to create a catalog of keywords for a series of images we shot. It’s amazing what she had to go through to make sure it was all easy to find. So, I totally get this!

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