National Starch Food Innovation has selected us as their North American Agency of Record. We’ve known for a while, but now we can officially stand on a tall mountain and scream it. BtoB mentioned it in a Daily News Alert last week.

Everyone knows we were founded in 1988, but what you might not realize is that our agency’s charter client was The NutraSweet Company with its revolutionary new food ingredient, NutraSweet® brand sweetener. Over the years, we’ve supported the marketing initiatives of many other food ingredient firms, including Nabisco Ingredients, Monsanto, Calgene, Dean Foods, Quest International, Universal Foods, Mastertaste, Kelco, Kerry Foods and Dairy Management Inc. I like to think that food ingredient marketing is literally in our DNA!

Our team is totally excited! We love Starch!!!! By the way, did you know that Starch is the third most ubiquitous ingredient next to water and salt in the foods you buy off store shelves?

Also, the team was really excited to see one of the coolest uses of Starch (thanks Rich and Jeff): a non-Newtonian fluid. Check out the video. Yes, this is corn starch and water that allows one to seemingly “walk on water.”

We LOVE Starch!