I won’t bother with the ads from the Super Bowl because, frankly, none of them impressed me. Yeah, it’s a down year in terms of money and advertising spending will be down. But, really.

Instead, let’s look at the social media side of the ‘Bowl. A couple weeks ago I overhead that one can predict the next outbreak of the flu based on Google searches in a particular geographic region. And now we can track what’s on the mind of folks when they are watching the game. Michael Cole sent me a link to the New York Times article. Check it out — click play and stare at the area on the map that you might be interested in.