I was checking out my feeds this morning and ran across a fun little video done by HubSpot’s.

Reading into it some more, I realize that there’s this term that I have been calling by the wrong name. When I would chat with my co-workers, I would explain that this Twitter thing or blogging bug is part of Web 2.0 marketing and call it social marketing. But I think I will start calling it inbound marketing because I think it really defines what the purpose of reaching out on a social, one-on-one level is really about: getting folks to come to you! Watch the video a bit and it’ll be a fun way to explain it. Or check out Blogspot’s blog article.