In promoting its new Flex in Esquire‘s 75th Anniversary edition, Ford worked with eInk to develop a breakthrough cover and ad using digital ink. Definitely check out the video in this article.

Could e-ink be the way of the future? It’s certainly trying. It’s similar technology to that used by Amazon’s Kindle and Sony’s Reader. And it’s long been the idea that you’ll get a single sheet of e-paper to read the entire newspaper by. Talk about the ultimate in recycling.

But imagine being able to hand over a single sheet of “paper” that has within it 1,000 sell sheets and brochures, or maybe the technical specs to a copier that has 1,800 moving parts. Sounds cool, eh? Well, that’s just a couple of the applications for this very promising technology.