Comments on: Best Buy Rebrands – Good or Bad?

By: chris gray

chris gray — Tue, 28 Oct 2008 14:14:07 +0000

Makes me wonder if we’ll all think nothing of it a year or so later if it’s implemented.

When Apple rebranded their notebooks Macbooks and their pro desktops Mac Pros, I said it sounded silly. But now it sounds natural.

By: Maritza

Maritza — Tue, 21 Oct 2008 19:45:18 +0000

As a consumer, if it’s not broken, dont’ fix it.
I think a businesses logo says a lot about their reputation and what they stand for in a whole. I’d like to know why they think they need change it up. Hmm….

By: Keith

Keith — Wed, 15 Oct 2008 13:29:44 +0000

There’s some more background on their Mall of America store and the tests they’re running here:

http://www.retailnetgroup.com/Newsletters/Files/RNGStrategyAlert-10.pdf

By: Jeff Woelker

Jeff Woelker — Tue, 14 Oct 2008 19:54:28 +0000

Here's another link to further discussion. Still looking for a link to get Best Buy's perspective: Best Buy Logo Discussion

By: Michael

Michael — Tue, 14 Oct 2008 19:33:26 +0000

Looks to me like they are trying to rebrand themselves into something that they are not. They made a name of themselves as the discount electronics superstore. They’ve since added appliances, books, music, movies and computers. The “yellow tag” is symbolic of a discounted price tag…the new logo looks like something higher quality. It’s akin to Wal-mart rebranding themselves as Target. Interested strategy and not one that I think very wise since most higher-end players in this space have either moved directly to online-only sales or closed show completely…