Don Schultz, one giant of an integrated man
R.I.P., Supercomm and Telephony
The Economic Club of Chicago hosts a d-d-dynamite 3-D evening!
Seasons Tweetings: Enjoy the holidays in 140 characters
Rick Short, b-to-b blogmeister
Bill Novelli, a great man, a super man!
Eerie marketing conundrums, resolved!
A spooky day at “Slack Booshinger”
Seven CRM features you need for marketing
It appears that Best Buy is undergoing doing a bit of rebranding logo testing with a new logo. There’s a pretty heated conversation over on AdGoodness. What are your thoughts? Like it? Think it does anything for their existing brand? Take a look at Barry Judge’s, Best Buy’s CMO, thoughts on the whole subject matter.
Looks to me like they are trying to rebrand themselves into something that they are not. They made a name of themselves as the discount electronics superstore. They’ve since added appliances, books, music, movies and computers. The “yellow tag” is symbolic of a discounted price tag…the new logo looks like something higher quality. It’s akin to Wal-mart rebranding themselves as Target. Interested strategy and not one that I think very wise since most higher-end players in this space have either moved directly to online-only sales or closed show completely…
Here’s another link to further discussion. Still looking for a link to get Best Buy’s perspective: Best Buy Logo Discussion
There’s some more background on their Mall of America store and the tests they’re running here:
http://www.retailnetgroup.com/Newsletters/Files/RNGStrategyAlert-10.pdf
As a consumer, if it’s not broken, dont’ fix it.
I think a businesses logo says a lot about their reputation and what they stand for in a whole. I’d like to know why they think they need change it up. Hmm….
Makes me wonder if we’ll all think nothing of it a year or so later if it’s implemented.
When Apple rebranded their notebooks Macbooks and their pro desktops Mac Pros, I said it sounded silly. But now it sounds natural.