Light Reading, a major telecom site, has nominated our client Tellabs for its yearly “Best Marketing” award.
In the eyes of one industry analyst, Tellabs “punches above its weight in marketing, has established a creative approach to a dry topic, established a link between consumer behavior and backhaul,” and disseminated its message in a consistent way using lots of different media platforms, including YouTube videos as well as traditional trade events and online advertising.
Winners are announced on October 20th.
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