I just noticed a piece on Salon.com titled Barak Obama’s Super Marketing Machine. Ok, the secret’s out. I’m an Obama fan — I have two t-shirts and two hats. And I read Salon.com. That would  put me on the left end of that grand coalition Obama’s building.

But this is not about politics (much) it’s about marketing. The Salon piece talks about the incredible marketing database the Obama campaign has built — referring to it as:

“…one of the most sophisticated voter databases ever built. Using a combination of the information that supporters are volunteering, data the campaign is digging up on its own and powerful market research tools first developed for corporations, Obama’s staff has combined new online organizing with old-school methods of voter outreach to assemble a central database for hitting people with messages tailored as closely as possible to what they’re likely to want to hear. It’s an ambitious melding of corporate marketing and grassroots organizing that the Obama campaign sees as a key to winning this fall.”

There are some great database marketing ideas in the article — worth checking out.

And (now for the political part) once again, I’m encouraged to think that we seem to have a shot at getting a really smart team into the White House in January.