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In a bit of a deja vu moment, MillerCoors president Tom Long minutes ago announced his firm’s decision to relocate its corporate headquarters to Chicago, bringing an estimated 300-400 executive-level jobs to downtown Chicago.

For the second (maybe more, I’m not sure) time in the past six years, a major corporation has narrowed down its potential headquarters locations to Chicago and Dallas—and chosen Chicago. The most recent example (that I know of) is Boeing when it chose Chicago over both Dallas and Denver back in 2001.

Building on other positive news reports about Chicago (e.g., the recent Fast Company article naming Chicago its U.S. City of the Year), this news more than counter-balances Wrigley’s recent decision to be acquired (by Unilever, but, thankfully, to remain here and operate autonomously) and further burnishes Chicago’s growing reputation as a global business center.

In fact, the work of many parties, particularly Mayor Daley, World Business Chicago and the State of Illinois’s Department of Commerce and Economic Opportunity, deserves plaudits from all Chicagoans, who will benefit in expected and unexpected ways from Chicago’s rising global profile. Check out this link to WBC’s “Success Stories” page to see other recent Chicago victories in both keeping and attracting major businesses.

Why is this news good for our business? Besides the fact that more corporations relocating to Chicago means more business prospects, it elevates national and global perceptions of Chicago that can only enhance the future talent pool and mitigate perceived risk in working with Chicago-based businesses and agencies.

Though the calculated Anheuser-Busch takeover by InBev—plus the inhumane and destructive decision by PepsiCo to yank Gatorade and other business from Element 79 Partners—could make life tough for some Chicago agencies in the short term, Chicago’s rising star bodes well for their future, and especially for those of us ensconced in the less volatile business-to-business marketing space.

For all of our city’s problems, there are at least some things coming up roses!



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