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More and more studies have been done over the years that say that banner ads are becoming increasingly ineffective, however, this one really caught my eye.

Check out the ad in the upper right hand corner: click here. It’s called a PagePeel, Peel-Down, or “dog ear” ad. It might be old news to me, but it’s pretty interesting, engaging, and unobtrusive until the user engages.

Of all the advertising formats you’ve seen or used, which do you like the best or have you seen the best results?



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