The Arts & Business Council of Chicago is hosting a very exciting workshop about cultural marketing on Thursday, May 29. Author Patricia Martin will keynote a very exciting panel in a workshop called RenGen: Renaissance Generation – The Rise of the Cultural Consumer and What it Means to Your Business. From the invitation:

Successful brands become part of the culture. But what happens when massive cultural change occurs? Witness the rise of the renaissance generation — RenGen — a movement created by the convergence of art, technology, entertainment and business. At its center is a powerful new player: the cultural consumer. They thrive on information and ideas to fuel their creativity. They will dictate consumer tastes and drive the next wave of innovation.

This is part of a very exciting series of workshops hosted by the Council. The panel will be moderated by Tony Sarabia of WBEZ and featuring panelists Kimberly Dixon, VP, Planning at Leo Burnett, USA, Marj Halperin, Strategic Communications & Public Affairs Consultant and Political Commentator on WGN-TV and Fran Johns, Demand Consulting and former SVP Creative Strategist, DDB Worldwide Communications Group.

Check out Patricia’s blog, too.