I’m pleased to announce our newest member of the creative department. On Monday, April 7, Bob Raczka will be joining the Fellowes, UL and ArcelorMittal team as an ACD/Copywriter.

Bob worked with us on the recent Fellowes project as a freelancer and impressed us with his conceptual thinking and his ability to write quickly
in several different tones. So much so that we immediately knew he
would be a great addition to our team.

He brings to us 20+ years of broadcast, print and online experience, working at Ogilvy, Leo Burnett, Hoffman York and Rhea and Kaiser. His intelligible writing style has helped sell just about everything, including appliances, beer, boats, earthmovers, golf clubs, lottery tickets, orange juice, shampoo, tennis rackets, toilet paper, tools and tourism (whew!).

His work for clients has won him Addy Awards, Clio Awards, Mobius Awards and Obie Awards, not to mention the David Ogilvy Award three times. He even met the legendary Ogilvy in person and has a signed copy of his classic book, Ogilvy on Advertising.

Bob’s other passion lies in writing children’s books. He’s the published author of 10 children’s books about art, putting his degree in Fine Art to good use. Besides being an accomplished author, Bob also gives his talents back to the community, by visiting local schools and getting kids excited about both writing and art.

We’re extremely excited about having Bob join our team, and he comes to us at a perfect time, as we begin to work on implementation of the ’08 marketing plans for Fellowes, UL and ArcelorMittal.

Bob will be sitting just outside the Millennium room. Stop by to welcome him if you get a chance.