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As the universe of connected devices and platforms proliferate, how can B-to-B marketers take advantage of the opportunities created by these interfaces? Rich Dettmer explores this question in the video below as he provides highlights of The Next Ads Frontier session from ad:tech San Francisco 2014.

 

 

Watch below as Rich Dettmer discusses a study released today at ad:tech San Francisco 2014 from Undertone and Kellogg, the consumer packaged goods company, that details the effective combination of high impact digital ad units with captivating creative for promoting your brand. The full report can be downloaded from the Undertone site.

 

Mobile Geo-location Data Marketing at ad:tech San Francisco 2014

Rich Dettmer discusses the marketing opportunities presented by geo-location data that is now available because of information collected from mobile users while browsing the web on their smart devices.

Bing Search on the Rise

In this follow up to my last post about the search engine market, I take a look at how Microsoft is positioning Bing to be just as good as-and in some cases better than-the Google search engine.

CONEXPO-CON/AGG blew us away

Every three years the construction industry takes over Las Vegas for CONEXPO-CON/AGG, a mind-blowing showcase of the newest, biggest equipment you’ve ever seen. More than 2.5 million square feet Nearly 130,000 attendees 2,400 exhibitors Nearly 31,000 international attendees We’ve had the privilege of helping the Association of Equipment Manufacturers (AEM) attract attendees and exhibitors to […]

SXSWi 2014 Final Wrap-up

The 2014 SXSW Interactive Festival is complete and Rich Dettmer has the wrap up on the event below where he gives you his take on the major themes and takeaways from the festival.